In the recent few weeks there has been a lot of talk around musicians and fans asking radio stations to support local music. I think the first thing to note around this debate, is that last week, David Scott from The Kiffness was trying to make the point that the song he was listening to (Nadia Nakia’s ‘Money Back’) was a direct copy of an international sound, more specifically, an American sound.
What Scott was not saying, was that, you should support local music because it is local. What then transpired was people jumping on the band wagon about #LocalIsLekker.
I think there are a lot of “experts” (and I use this term very loosely) that think they know how radio works. So I thought I would share a bit of knowledge about how radio works.
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