Samsung eating Apple's lunch in SA

Research shows South Korean company is top selling smartphone & tablet brand

South Korean electronics giant Samsung has the top-selling smartphone and tablet brand in South Africa, according to international researchers. By Duncan Alfreds

Samsung dominated South African smartphone sales in the last three months of 2015 with a 53% unit share, according to data from the International Data Corporation (IDC).

The growth came despite a weakening rand that did not deter consumers from buying smartphones. Sales of smartphones in South Africa grew 11% in volume and 22% in value on a year on year basis, said the IDC.

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